One of the biggest problems design
professionals face is uncertainty with the marketing and pricing
of their services. Part of this problem stems from the training
that they receive in school, with curriculum focused on design instead
of business. Another part of this originates from the inherent nature
of the industry to work independently and with a bit of secrecy,
so that competitors don’t get an upper-hand. Fortunately,
solutions to this problem are at hand!
Lloyd Princeton, CEO and President of Design Management
Company of New York, is a business coach who specializes in the
interior design industry. While residential designers are his primary
focus, he works with other specialties including hospitality and
contract as well as with architects. Depending upon his client’s
needs, he can handle basic questions about contracts, letters
of agreement, pricing, staffing, and marketing,
or get more involved and develop strategy for marketing
campaigns and career development.
Ultimately, Lloyd is a consultant who listens to his clients and
understands what their needs, concerns, and limitations are. He
then provides solutions in a very direct manner that can provide
immediate results. This is accomplished through telephone consultations
as well as in-person meetings. He is a frequent speaker at design center’s and showrooms throughout North America
and is recognized for his upbeat humor, tempo, and ability to articulate
and synthesize the problems of the industry quickly and decisively.
His keynote address “Deciding What You Are Worth and Charging It” inspires his audiences to take the necessary steps to
establishing fees that value their artistic abilities and experience,
rather than solely relying on time billing or the sale of product.
It is not unusual to have a practitioner with more than twenty years
of experience saying “Lloyd has changed my life!”
While most of the questions that arise from his presentations address operating procedures for design as well as the back-office systems, a good number of
inquiries are about the quality of graphic design needed to attract
the ideal clients. In order to address this need in the industry,
Lloyd established Communication Design Studio www.dmccds.com,
a division of DMC, to provide graphic design services that are as
unique as the interior design that is being provided by his clients.
Whether it’s a complete new look with a logo or just an update
of stationary, the CDS studio works with designers to hear what
is unique about them and in turn provides graphics that stimulate
potential clients to call. Websites are the most requested product
currently, providing a 24/7 global marketing tool to designers as
well as an on-line portfolio. Frequently, as a result of websites,
a potential client will already be familiar with a designers work
by the time they meet, allowing the interview to focus on the project
rather than the designers’ portfolio.
Whatever your particular needs and circumstances are, it is likely
that Lloyd and his team will be able to help you achieve greater
satisfaction and profitability. His approach is whole-person and
he will help sensitively guide you through the steps you need to
take to make your career what you want it to be.
Come find out why
Kitchen Bath & Business Magazine www.kbbonline.com appointed Lloyd to the 2005/2006 Editorial Advisory Board for the
publication--his insights will inspire you as well!
DMC—“Helping Design Professionals
Realize Their Worth”
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