More and more design professionals--from entrepreneurs to multi-national brands--require PR and marketing support that is sophisticated, industry-savvy, and tailored to individual needs. Designers need professionals who take the time to understand their business, with a one-on-one approach to their unique needs. DMC is able to provide media relations that not only refines your brand, but creates a buzz around it--through television, radio, print and online placements, across a local, national and international platform.
DESIGN MANAGEMENT COMPANY, full-service media relations servicing the design industry exclusively.
- DMC Media Relations works with design professionals on their public relations strategies.
- For Media Relations, DMC account managers focuse on positioning design professionals in front of potential and existing clients as well as on securing favorable coverage in key print and broadcasting sources.
- DMC Media Relations services work to refine and position design professionals and their services to target audiences through truthful pitches and story angles unique to their individual style and goals.
DMC Media Relations Services offered to retainer clients include:
TIER ONE
- Business Messaging:
DMC will create a UPS (unique positioning statement) to distinguish you among your peers in the industry. What are the three most important things you want the public to know about your company or brand?
- Press Kits:
Following approved corporate messaging, we will prepare a complete set of press materials including, but
not limited to, a backgrounder, profile, fact sheet, biographies, work samples, textile samples, press releases and media advisories.
- Media Contact Databases:
We research, construct and maintain custom media contact databases including key print, TV, radio
and syndicated journalists for clients.
- Media Relations/Publicity:
We develop, draft, approve and distribute written, photographed, audio and videotaped communications
to secure favorable coverage in syndicated print outlets.
- Media Follow-Up:
We contact each journalist, editor, producer and reporter in receipt of client materials and personally follow-up to answer questions, provide electronic images or set-up interviews.
- Media Tracking:
DMC will track client placement through traditional and new media outlets, and provide printed and electronic clips of each mention and feature.
TIER TWO
- Online Pitching and Public Relations:
We distribute your communications to traditional and new media outlets to publicize and promote your company. These avenues include email, blogs, online publications, electronic news rooms and other web-based media.
- Online Media Relations:
We consult with clients on establishing and maintaining the public relations component of their website. We help the client set up and manage pressrooms on their website that include eMedia kits, VNR's, webcasts and blogs.
- Media Training:
We provide hands-on, customized media training programs to prepare designers for the media, analysts and client presentations. Sessions offer bridging techniques, dealing with difficult questions, handling an ambush, libel and invasion of privacy.
- Media Events:
We create pictorial opportunities designed to draw media attention to promote your company or brand.
- Client Pressrooms:
We offer clients online media presence via the DMC website, including subsites/press rooms created for each client.
TIER THREE
- Long Term Public Relations Planning:
DMC will develop a 12 or 24-month calendar detailing public relations goals.
- Broadcast Media Relations:
DMC will liaison with radio and television media syndicates on client's behalf, facilitating training that includes on-camera and on-air exercises, as well as pitching and follow-up with key press associations.
- Partner PR:
We collaborate with your partners and affiliates to draft and distribute joint announcements to promote your company.
- Trade Show PR:
We investigate existing media opportunities, devise strategy, execute advance press briefings, schedule interviews and coordinate pressroom activities.
- Analyst Relations:
We develop and execute analyst briefing programs to inform industry experts about your business, generate third-party endorsements, and build positive word of mouth. Design Industry Analysts Examples include Wall Street Journal, High Point Authority and manufacturers.
DMC CLIENTS HAVE BEEN FEATURED IN MANY PUBLICATIONS INCLUDING:
Architectural Digest
Art + Living
ASID Icon
Better Homes & Garden
Beverly Hills Courier
California Home & Design
Cincinnati Post
Comcast Cable
Dallas Morning News
Décor & Style
Elle Décor
Forbes.com
Fox News.com
Frontiers
Furniture Today
FX Magazine
Hamptons TV
HGTV.com
High Point Market Live
Home Décor Buyer
Hospitality Design
House & Garden
Interior Design
InteriorDesign.net
Interiors & Sources
Investors Business Daily
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KGO-TV
Los Angeles Times
Metropolitan Home
Monroe Evening News
New York Times
Newsday.com
Nuvo
Options
Oregonian
Pure Contemporary
San Francisco Chronicle
San Marino Tribune
Southern Accents
Space Magazine
The Business Press
The Desert Sun
The Met Golfer
The New Jersey State Golf
The New York Sun
The Seattle Times
The Wall Street Journal
Traditional Home
USA Today
Veranda
Western Interiors and Design
Yahoo! Finance |