Lloyd Princeton, DMC's principal consultant, is a noted speaker to the design industry. Lloyd Princeton is available for speaking engagements sponsored by companies that service the design industry. These speaking engagements are excellent opportunities for product and service companies to promote their relationship to the designers.

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“Hallelujah! You hit a home run with the bases loaded! Again! Thanks you so much for joining us at Sherman Gardens. The feedback following your presentation has been wonderful! I hope this is the beginning of a long relationship with you and ASID Orange County.”

--In appreciation, Marianne Kreter ASID, CID

"I enjoyed your seminar and truly believe it has universal appeal for anyone that wants to charge a premium for their products/services.”

 --Brendan Rigney, Echelon Home Products.

"YOU are a people changer and that is an exciting thing in life.”

--Peggy Zadina, Dallas, TX

DMC Event Schedule 2007
Updated August 23, 2007

Current Events

August 23, 2:00-4:00 PM
DMC Workshop (Registration Required)
West Hollywood, California
Baker Knapp & Tubbs, at Pacific Design Center

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

September 6-7
Making the Leap!
Las Vegas, Nevada
Wynn Las Vegas Resort

Lloyd Princeton, President and CEO of Design Management Company, will visit the Wynn Las Vegas Resort to speak at the 4th Annual Business of Design Conference. As the Nation’s fastest-growing conference for design professionals and the only one dedicated specifically to designers’ financial success, it will feature a number of prominent experts of the Industry including David Shepherd.  Attendees will select from 16 different groups that best pertain to their life and business goals. As they are guided through creative brainstorming sessions led by experienced group facilitators, participants will be able to extract the information most pertinent to their own specific business needs.

September 30-October 7
Topics: TBD
High Point, NC
International Home Furnishings Center

October 18
Topic: TBD
Laguna Niguel, California
Laguna Design Center

November 1, 3:00-5:00 PM
“New Construction for a New Era of Design” Panel Discussion
Palm Springs, California
Location: TBD

In conjunction with industry experts and premium sponsors, Design Management Company (DMC) will hold an exclusive roundtable panel discussion for the affluent home owners of residential communities in Portland, Oregon. Branded New Construction for a New Era of Design, this educational roundtable will feature an extraordinary assembly of design professionals.

Past 2007 Events

January 10
DMC Workshop (Registration Required)
Washington, D.C.
One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

January 25, 10 AM
Deciding What You Are Worth and Charging It [0.2 CEU’s #7835]
Laguna Niguel, California
Brunschwig & Fils, Laguna Design Center

While design professionals know how to design, they do not always understand what or how to charge for their services. Add into this the issues of dealing with long-term clients versus new prospects, and the situation is perfect to lose money. From the time of first contact with a prospect through the final closing of a deal, designers will learn how to determine the best way to charge for their creativity and incorporate it into a solid letter of agreement, with confidence!

January 31, 11 AM – 1 PM
DMC Workshop (Registration Required)
St. Louis, Missouri
Design Center
One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

February 8, 3 – 5 PM
“New Construction for a New Era of Design” Panel Discussion
Palm Desert, California
Cuistot Restaurant

In conjunction with industry experts and premium sponsors, Design Management Company (DMC) will hold an exclusive roundtable panel discussion for the affluent home owners of residential communities in Palm Desert, Rancho Mirage, La Quinta, Indian Wells and Palm Springs. Branded New Construction for a New Era of Design, this educational roundtable will feature an extraordinary assembly of design professionals including interior designer Robert Trotman, contractor Mark Hahn, landscape contractor Ron Boren, architect James Schmidt, AIA, real estate agent Lori Ebeling and lighting designer Tom Dearborn. Wells Fargo Bank Private Client Services will team up with Space Magazine in professional partnership with DMC.

February 15, 4:30-7:30 PM
Deciding What you are Worth and Charging It [0.2 CEU’s #7835]
Logan, Utah
Utah State University

While design professionals know how to design, they do not always understand what or how to charge for their services. Add into this the issues of dealing with long-term clients versus new prospects, and the situation is perfect to lose money. From the time of first contact with a prospect through the final closing of a deal, designers will learn how to determine the best way to charge for their creativity and incorporate it into a solid letter of agreement, with confidence! Lloyd Princeton, President and CEO of Design Management Company, will visit Utah State University’s School of Interior Design to lead a formal seminar entitled Deciding What You Are Worth and Charging It from 4:30-6 PM. Two hundred students are invited to hear Princeton speak about pricing structures and how to prepare for the business side of interior design. Following the workshop, Princeton invites 45 third and fourth year students for a question and answer discussion about careers lasting from 6:30-7:30 PM.

February 22, 2 – 4 PM
DMC Workshop (Registration Required)
Laguna Niguel, California
Baker Knapp & Tubbs, Laguna Design Center

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals.

February 24, 9-11:30 AM
Master’s Class: ASID Ohio South Seminar [0.4 CEU’s #1263]
Cincinnati, Ohio
Contemporary Art Center

Lloyd Princeton, President and CEO of Design Management Company, will visit the Contemporary Arts Center in Cincinnati to lead a formal educational program entitled The Master’s Class for the American Society of Interior Designs (ASID) Ohio South/Kentucky Chapter for their Design Interaction Dayfrom 9-11:30 AM. Local ASID professionals and interior design students are invited to hear Princeton speak about marketing, pricing and selling. Following the program and lunch break, Princeton invites interior design students for a question and answer discussion and the opportunity to share their portfolio lasting from 1-2:30 pm. Attendees will learn about marketing (attracting desired clients), pricing (how to charge them once found) and selling (the psychology of the buyer’s mind).

March 15-18
ASID Interiors 07
San Francisco, California
Hyatt Regency

For three-and-a-half days, Lloyd Princeton will be at the hub of the interior design community, welcoming one of the largest gatherings of designers, design students and industry professionals to over 60 events and programs.  In conjunction with the American Society of Interior Design (ASID), Lloyd Princeton will bring together one of the largest gatherings of design professionals in the world at Interiors ‘07, welcoming leading experts of the trade to over 60 events and programs. With an extraordinary assembly of sponsors and guest speakers, this annual conference on design will feature events led by industry leaders in residential, hospitality and commercial design, and will be attended by industry partners, design professionals and other VIPs at the Hyatt Regency San Francisco.

March 26, 3:30 PM – 5:30 PM
DMC Workshop (Registration Required)
Cincinnati, Ohio
Contemporary Arts Center

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

March 28, 2:30 PM
“Sustainability facts and fiction: the Truth about Going Green” Panel Discussion
West Hollywood, California
Baker Knapp & Tubbs, Laguna Design Center


In conjunction with design specialists and industry experts, Lloyd Princeton, President and CEO of Design Management Company, will conduct an exclusive panel event entitled: “Sustainability Facts and Fiction: the Truth about Going Green.” Created for design professionals from all aspects of the trade, this educational roundtable will explore what clients really want when it comes to green design, whether they willing to pay for it, and if they understand what it means in terms of materials, scheduling, and lifestyle. Panelists will include Greg Reitz, Green Building advisor for the City of Santa Monica; Robert Trotman, one of the West Coast’s leading Interior Designers; Peter Sterios, green architect; Carol Baumgartel, VP of Marketing and Co-Founder of American Clay Earth Plaster; and other industry experts

March 29, 4:00 PM
The Power of PR
High Point, North Carolina
International Home Furnishings Center

This seminar is designed to help you get media attention and get published! Whether you are a seasoned design professional or a student still in school, this lecture will outline the basic steps needed for a successful PR Practice. Attendees will learn what tools they need to establish contacts with press, as well as proper protocol for media follow-up. Our panel, featuring professionals from prominent shelter publications, will provide sound advice on the benefits of quality PR and media relations.

March 30, 9 AM
Interior Design and Retail Furniture: Happy Under One Roof
High Point, North Carolina
International Home Furnishings Center

As more national chains offer “free design services” with the cost of a furniture purchase, it is becoming more challenging for independent professionals to make a profit on furniture alone. This program is dedicated to teaching interior designer how to make money doing what they love—design—while capitalizing on retail stores and servicing that market segment as well. Learn how to offer the services that clients need and get them to pay you for your expertise.

April 17, 2:00 PM – 4:00 PM
DMC Workshop (Registration Required)
West Hollywood, California
Pacific Design Center

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

April 18, 1:00 PM – 3:00 PM
DMC Workshop (Registration Required)
San Francisco, California
Location TBD
One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

April 26, 1:00 PM – 3:00 PM
DMC Workshop (Registration Required)
High Point, North Carolina
Location TBD
One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

May 4-6,
New York Spaces VIP Tent, diSalvo
Southampton, New York
Southampton Elks Lodge Fairgrounds

New York Spaces Magazine presents diSalvo Interiors’ VIP tent at the Hamptons Home & Garden Show in Southampton. Guest will get wowed and enjoy the lavish surroundings of stylish furniture, masterfully designed by DiSalvo Interiors.  The 40 x 40 tent will be filled with goodies, wine, beer and bourbon, courtesy of New York Spaces VIP tent Contributing Sponsors. Other contributing sponsors include Waulbaums, Black Tie Catering, Jewel Winery, Vineyard 48, Bracco Winery, Southampton Ales & Lagers, music by DJ Chef and many more. The diSalvo VIP tent will be open during hours from May 4-6. DiSalvo is the only one of its kind in the Long Island area.

May 5, 9:00 AM
“Sustaining, Maintaining, and Growing One's Business”
Atlanta, Georgia
The Westin Buckhead Atlanta


May 18, 12:00-2:00 PM
Deciding What You’re Worth and Charging It [0.2 CEU’s #7835]
Naples, Florida
International Design Center (IDC)

While design professionals know how to design, they do not always understand what or how to charge for their services. Add into this the issues of dealing with long-term clients versus new prospects, and the situation is perfect to lose money. From the time of first contact with a prospect through the final closing of a deal, designers will learn how to determine the best way to charge for their creativity and incorporate it into a solid letter of agreement, with confidence!

May 25, 2:00-4:00 PM
DMC Workshop (Registration Required)
Atlanta, Georgia
Location TBD

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

June 1, 10 AM
Deciding What You’re Worth and Charging It  [0.2 CEU’s #7835]
Las Vegas, Nevada
World Market Center

While design professionals know how to design, they do not always understand what or how to charge for their services. Add into this the issues of dealing with long-term clients versus new prospects, and the situation is perfect to lose money. From the time of first contact with a prospect through the final closing of a deal, designers will learn how to determine the best way to charge for their creativity and incorporate it into a solid letter of agreement, with confidence!

June 20, 10:00-12:00, 1:00-3:00 PM
Master’s Class [0.4 CEU’s #1263]
Salt Lake City, UT
Regency Royale

Lloyd Princeton, President and CEO of Design Management Company, will visit Regency Royale in Salt Lake City to lead a formal educational program entitled The Master’s Class: The Business of Design.  Local ASID professionals and interior design students are invited to hear Princeton speak about marketing, pricing and selling. Following the program and lunch break, Princeton invites interior design professionals and students for a question and answer discussion and the opportunity to share their portfolio. Attendees will learn about marketing (attracting desired clients), pricing (how to charge them once found) and selling (the psychology of the buyer’s mind).

June 21, 11 AM
PR Series Part I: The Power of PR
West Hollywood, California
Blue Conference Room, Pacific Design Center

This seminar is designed to help you get media attention and get published! Whether you are a seasoned design professional or a student still in school, this lecture will outline the basic steps needed for a successful PR Practice. Attendees will learn what tools they need to establish contacts with press, as well as proper protocol for media follow-up. Our panel, featuring professionals from prominent shelter publications, will provide sound advice on the benefits of quality PR and media relations.

June 22,
State of the Industry
San Francisco, California
San Francisco Mart

Lloyd Princeton, President and CEO of Design Management Company, will visit The San Francisco Mart to lead a formal educational program entitled State of the Industry.  Design professionals are invited to hear Lloyd speak about the role of design professionals in the future, the influence on retail stores on consumer purchasing, and ways to structure your business to stay abreast of changes in the industry. Following the program, attendees are also invited for a question and answer session.

June 26, 1:00-5:00 PM
Master’s Class [0.4 CEU’s #1263]
Garden City, New York
diSalvo Interiors

Lloyd Princeton, President and CEO of Design Management Company, will visit diSalvo Interiors in Long Island to lead a formal educational program entitled The Master’s Class. Local ASID professionals and interior design students are invited to hear Princeton speak about marketing, pricing and selling. Following the program and lunch break, Princeton invites interior design professionals and students for a question and answer discussion and the opportunity to share their portfolio. Attendees will learn about marketing (attracting desired cl2ients), pricing (how to charge them once found) and selling (the psychology of the buyer’s mind). A reception will immediately follow.

July 10, 3:00-5:00 PM
“New Construction for a New Era of Design” Panel Discussion
Boston, Massachusetts
Location: TBD

In conjunction with industry experts and premium sponsors, Design Management Company (DMC) will hold an exclusive roundtable panel discussion for the affluent home owners of residential communities in Boston Massachusetts. Branded New Construction for a New Era of Design, this educational roundtable will feature an extraordinary assembly of design professionals.

July 11, 3:00-5:00 PM
 “New Construction for a New Era of Design” Panel Discussion
Garden City, New York
diSalvo Interiors

In conjunction with industry experts and premium sponsors, Design Management Company (DMC) will hold an exclusive roundtable panel discussion for the affluent home owners of residential communities in Long Island New York. Branded New Construction for a New Era of Design, this educational roundtable will feature an extraordinary assembly of design professionals.

July 17, 3:00-5:00 PM
“New Construction for a New Era of Design” Panel Discussion
Portland, Oregon
Location: TBD

In conjunction with industry experts and premium sponsors, Design Management Company (DMC) will hold an exclusive roundtable panel discussion for the affluent home owners of residential communities in Portland, Oregon. Branded New Construction for a New Era of Design, this educational roundtable will feature an extraordinary assembly of design professionals.

July 19, 11 AM
PR Series Part 2: Marketing & Communications for Designers
West Hollywood, California
Blue Conference Room, Pacific Design Center

Do you want to expand your current client base and seek high end clients? The key is to market yourself effectively by developing valuable tools of the trade. In conjunction with prestigious panelists of the design industry, Lloyd Princeton will walk his audience through direct mail campaigns, pitch letters, press releases, brochures, stationary and basic marketing and communications. Panelists include public relations experts of the design trade.

July 19, 2:00-4:00 PM
DMC Workshop (Registration Required)
West Hollywood, California
Baker Knapp & Tubbs, Pacific Design Center

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.

August 2, 11 AM
PR Series Part 3, The Secrets of Networking
West Hollywood, California
Blue Conference Room, Pacific Design Center

Do you have difficulty expanding your current client base? Have you ever wondered how successful designers obtain the most lucrative 2projects? Welcome to The Secrets of Networking with Lloyd Princeton. In this seminar you will learn how to increase referrals and capitalize on existing contacts while also branching out into a wider base of clientele. Guest speakers will include experts from design associations and specialists in the marketing field.

August 2, 2:00-4:00 PM
DMC Workshop (Registration Required)
West Hollywood, California
Baker Knapp & Tubbs, Pacific Design Center

One of the biggest problems designers face is uncertainty with the marketing and pricing of their services. Part of this problem stems from the training that they get in school, with curriculum focused on design instead of business. Another part of this originates from the inherent nature of the industry to work independently and with a bit of secrecy, so that competitors don’t get an upper-hand. Fortunately, solutions to this problem are at hand! Should you attend the workshop, you will be asked to submit 3 questions to be addressed by Lloyd during the workshop to help attend to your business’ most important needs and goals. Space is limited.