• Cutting Fat, Not Muscle! - By Steve McKee
What's a responsible business leader to do? Perhaps the slowdown already has made an impact on your company. Or maybe you can see it coming but aren't sure exactly when and how it will hit. In either case, the most important thing is to keep your wits about you and not succumb to five common mistakes companies often make when times get tough.
1. Be smart and thrifty, but don't panic. This, too, shall pass.
2. Marketing is muscle, not fat . Be careful about cutting it.
3. Don't lose focus by chasing business you wouldn't normally want.
4. Don't discount.
5. Don't neglect the elephant in the room.
(in other words, discuss the economic realities with employees and clients alike)
To
read the full article click here
• The New Climate
Today’s recession is severe, but not unprecedented, and the history of past downturns offers powerful lessons for marketers today. For example, studies have shown that increasing advertising spend pays benefits long after the recession ends, particularly at the expense of smaller competitors. But that advertising must have messages and tonality that strike the right chord for the times.
www.TheNewElite.net
• Coach Bibi – Turn a Transition into a Transformation
Feeling stuck or frozen because of the economy?
Do you want the confidence to take action, stop making excuses based on the situation, and get what you want? Click here.
Let Coach Bibi with her NLP and Coaching Skills help you get to your most resourceful and empowered state of mind!
• Client Announcements
Jamie Drake
We are delighted to acknowledge Jamie Drake and his recent debut with the Couture Division of Safavieh. Be sure to visit one of their galleries and seeie’s Jam unique designs. Also, stay tuned for the announcementnext of his collection with a venerable manufacturer in the US!
Also, Jamie was selected as one of interior design’s top stars to participate in Metropolitan Home’s Showtime House as part of a groundbreaking print and television partnership. For two months this past fall the public had access to Greek Revival townhouse at 23 Gramercy Park South where the design talent of Vincente Wolf, Tori Golub, Laura Kirar, Amy Lau, White Webb, Kirsten Brandt and Jamie Drake (amongst others) was on display. All proceeds from the house went to benefit the Happy Hearts Fund.
• A Better Contract=Clearer Expectations=More Satisfied Customers
If your residential contract is not meeting your needs, is too cumbersome after years of editing, why not treat yourself and your clients to something that is fresh and succinct? Check out the DMC Letter of Agreement and save 15% through this Friday the 30th!
Click here to purchase immediately!
Also save on our Marketing DVD and Training Manual for interior designers….ideal tools for people new to the business and others who need a refresher!
The new year is off to a great start and I am optimistic with all of the activity that I am experiencing with my business and witnessing with my clients. If you would like to talk about anything in this newsletter or something else on your mind, just call me at 310.697.7700 x6. Remember, we are heavily focused on business development and all aspects of marketing including licensing, so just ask!
Lloyd
DESIGN MANAGEMENT COMPANY
Los Angeles 9000 Sunset Blvd, Ste. 704, Los Angeles, CA 90069
New York 207 West 25th Street, 4th Floor, New York, NY 10001
London 115 Harwood Road London SW6 4QL, UK
Los Angeles 310.697.7700 | New York 212.777.5718 | London +44 (0) 20 73849010
www.dmcnyc.com www.dmccds.com www.dmcamc.com |
