Many years ago my friend and colleague, Sid Goldberg with Kravet, challenged me to create the "pick me" sample book for fabrics. This book would be the one in a design firms library that yelled out "pick me" when a designer walked by. I thought the request humorous at the time and over the years, have considered the situation. I recently read an article in Advertising Age under CMO (Chief Marketing Officer) Strategy and have gleaned what I think is an answer for Sid!

To read the full article visit our blog.

 

•Business Development is Showing up and Being Present

One never knows where the next opportunity will come from and now more than ever, it is important to reach out and remind people that you are relevant and someone to do business with. My recent trips have included time in New York to attend the annual Fete de Swifty’s, a fundraiser that was produced by DMC client Matthew David Events. The event was attended by many of New York’s industry leaders and old money. Some of my colleagues included Greg Furman of the Luxury Marketing Council, Andrew Kepler, Christel Dahlen, and Philip Gorrivan, interior designer extraordinaire.

I then went to London for the Focus show at the Design Centre at Chelsea Harbour, where I had the opportunity to do three speaking engagements to receptive design professionals. The market was very busy and incredibly well organized under the aegis of Helen Fifield and her team lead by Lisa Schneider. It was attended by the who’s who of the design industry including Jim Druckman of NYDC, Frank Leyon, Jim Caughman, and Marta Szwaya of Baker, Camilla Sorenson of Nanz (and THANK YOU for the coolest canvas tote!!!), David Calligeros of Remains, and textile powerhouse Cary Kravet. The wrap-up party was a Veuve Clicquot-filled evening with over 800 revelers!!! Well done!

I then segued to Sao Paulo to hang out with my buddies Vera Lopes and Paola Mansur of the Luxury Marketing Council and did a presentation on Luxury Marketing to a group of top business people including Joao Bazzon with the developer Iguatemi and Romeu Trussardi Neto with the elite Trousseau linens, and the lady who gives luxury writing its meaning, Regina Valadares.

Fete d' Switfy's, New York City: Matthew David Events, Guillermo Molina, Christel Dahlen and Lloyd Princeton

Romeu Trussardi, Lloyd Princeton and Jo“o Bazzon n ............Paola Mansur, Lloyd Princeton and Vera Lopes

 

•Is Your Business as Sustainable as your Design?
Upcoming Master's Class

Because not everyone is suffering financially. They’re called clients. Learn how to reach them.

Lloyd Princeton’s Master’s Class is a half-day comprehensive seminar that provides valuable instruction on the topics
necessary to grow your interior design business, including:

• Marketing - Attracting the clients you really want
• Pricing - Charging the most you can for each client
• Selling - Effectively sell product and service, after the contract is signed

The Master’s Class is accredited and fulfills 0.4 CEU’s. Lloyd is presently scheduled near you, so register now!

Wednesday, Novemeber 12th, 2008
10 a.m.-12 p.m., Part One
12 p.m.-1 p.m., Hosted Luncheon
1 p.m.-3 p.m., Part Two
New York Design Center
Main Conference Room, Ground Floor

For more information and to register go to www.dmcnyc.com/masterclass

 

•Recruiting

Independent Outside Sales Representatives needed for Enkeboll Designs in all territories and sales channels.

 

•DMC Marketing and Public Relations
Check out some of the latest news and events for a taste of what DMC can do for you!

Arizona Design Center will hold their inaugural Designers Up-Close evening of design with the Southwest's most eminent interior design firms this Thursday, October 16th. The affair will kick off with a panel discussion moderated by Linda Barkman, editor of Phoenix Home & Garden, and follow with an impeccably catered vignette tour in ADC’s exclusively to-the-trade showrooms. For more information or to RSVP, click here. ADC will also host scores of design professionals throughout the Southwest for ADC Market on Wednesday, March 11. A day filled with world-class programming and exclusive events, partners include Veranda, Traditional Home, Metropolitan Home, and a mystery celebrity designer—a household name the world over! To be kept up to date with Arizona Design Center’s world-class programming, please join our mailing list.

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Marguerite Rodgers Ltd.,Philadephia's premier full-service design firm, recently conducted a photo shoot with House Beautiful's Whitney Robinson. Look for this in the magazine's "Kitchen of the Month" section early next year! On an international level, Emma Hill at Spaces Magazine (UK) just completed an interview with Meg Rodgers, princiapal, for a December feature of a pre-fab Taylor's Island home (architecture by KieranTimberlake). Look for Marguerite Rodgers Ltd. in the January issue of Habitat South Africa, and read her beautiful cover feature with Designing Ways here. Many thanks to Alan Fennell, publisher and managing editor, for making this feature a possibility!