Lloyd Princeton
lloyd@dmcnyc.com

Lloyd Princeton, founder and principal consultant of Design Management Company, works primarily with interior designers and manufacturers to help them increase revenue, gain media exposure and develop their businesses. Lloyd serves on the editorial board for Kitchen Bath & Business Magazine and is the American Society of Interior Designers California Los Angeles Chapter 2007/2009 Communications Director. Lloyd’s book, Marketing for Designers, is scheduled for release from Allworth Press in 2009. He also delivers interactive presentations to design centers, universities and showrooms across the U.S. and abroad.

Design Management Company, the New York City and Los Angeles-based consulting
firm Lloyd founded in 1999, has a proven record of success in helping design professionals with their business needs, ranging from negotiating rates and structuring contracts to creating entire marketing campaigns. By implementing innovative business development strategies including market analysis, time management and fee maximization, DMC has become the premier consultancy for trade professionals and the home furnishings industry, as the company also addresses clients’ sales distribution, licensing, and staffing needs.

“We connect designers with the end-user and then we connect manufacturers and
distributors with trade professionals—it’s a complete circle that allows us to explore
synergies between the two groups,” says Lloyd.

Lloyd has been featured and profiled in such publications as The Wall Street Journal, The New York Times, Interior Design.net, Nuvo, Las Vegas Sun, Luxe, California Home & Design, The San Francisco Chronicle, The Beverly Hills Courier, Home Furnishings Business and Design Trade Magazine, among others. He has also appeared on television for the Wall Street Journal Weekend Edition. His own articles can be found in national and regional trade publications.

Sarah Gallop
gallop@dmcnyc.com

Sarah Gallop joined Design Management Company in 2006 as a senior publicist. At DMC, Sarah works with clients on their business development and public relations strategies, positioning them in front of potential and existing clients, as well as getting them favorable coverage in key print and broadcasting sources such as The Wall Street Journal, Forbes, Martha Stewart and People. Always involved with trade associations, she is the former executive editor of LA Design, the newsletter for ASID Los Angeles, and is now an ASID industry partner through DMC. Also a CEU-accredited development speaker, Sarah rallies designers to pursue their own business development programs with interactive seminars delivered at design centers and universities across the U.S.

Sarah has done considerable work to tie the design community to charitable organizations by implementing recycling programs with local schools and coordinating donations of showroom samples and scraps to educational organizations. Also a writer, her work has appeared in publications such as LA Design, Sedona Home & Garden, Home Furnishings Retailer, Design Trade Magazine, Flaunt, Vision and Passage, among others.

Sarah began her career at a New York consulting firm working on marketing and capital campaigns, and then moved to Los Angeles to work in editorial at Flaunt Magazine and later for Pacific Design Center's marketing department. In her spare time (which is rare) she can be found traveling, writing articles, teaching kundalini yoga or catching up on much-coveted rest.

Rachel Ward
rachel@dmcnyc.com

Rachel Ward, publicist for media and client relations, joins Design Management Company in 2007, where she is responsible for client management and account growth. With a love of style and design, Rachel has focused her efforts and time into learning every aspect of what the industry has to offer. From product placement and presentation to writing a business plan and developing market strategies, Rachel has spent the last four years fine tuning her skills to effectively manage all aspects of her client's needs. In addition to being a graduate of FIDM (The Fashion Institute of Merchandising and Design) in Los Angeles, Rachel has worked for multiple, successful PR and Marketing companies, based throughout Southern California.

Cameron Cook
cameron@dmcnyc.com

Cameron Cook, ?who grew up amidst the Home Furnishings Industry, is now pursuing a public relations career in New York City.

Cameron’s most recent position was Marketing Associate at Carolyn Kinder Inc. based in Chang An, China. In this position she assisted Carolyn Kinder in generating new samples for their customers. Cameron helped take product from a simple concept to a fully finished saleable piece while overcoming difficult circumstances such as cold and dirty factories, significant language barriers and strict deadlines. She was able to organize and stream line the product development cycle so that CKI could operate more efficiently.

Cameron graduated from Presbyterian College in May 2006 with a Business Administration degree. As a full-scholarship athlete, Cameron put herself through college playing women’s basketball. She was named team captain her junior and senior year. While in school she spent three consecutive summers interning for the public relations firm McNeill Communications Group in High Point, NC.

Russ Winer
russ@dmcnyc.com

Russ Winer, joins Design Management Company in 2007 as Art Director for the Los Angeles office. At DMC, Russ oversees all graphic design projects, clients, cultivating formats for direct mail, marketing collateral, interactive, events, ad campaigns and more. His ability to think outside the box produces clean, crisp and diverse results, ultimately delivering what the client envisions.

With a degree in Advertising Art from The Art Center Design College in Tucson, Arizona, Russ creates a class of multidimensional printed matter and web media that is as fetching as it is pragmatic. Following his graduation from school in 2000, Russ moved to Los Angeles, taking on freelance opportunities at various establishments; a great personal and professional experience that taught him to be a client's designer, not a designer's designer. Following his freelance endeavors Russ accepted a position at Flewelling & Moody Architects as Senior Designer in charge of all graphic design. His direction for the company's new corporate identity design program won the Society for Marketing Professional Services' 1 st place Marketing Communication Award in 2002. In 2004, Russ signed on as Senior Designer for Gold's Gym International , working his way up to the position of Art Director. During his tenure at Gold's Gym International , Russ created national and international ad campaigns and materials for over 600 locations worldwide.

Since 1996, when his creative exploration first began, Russ's work has encompassed diverse, challenging, creative and tactical projects; leaving him ready for more. Over the course of his professional career Russ has developed a personal mission statement for his work: Clean and simple with a twist. His favorite aspect of a career in graphic design is the satisfaction that comes from being able to communicate a message through means of print or digital media, reaching goals of the client and/or cause.